Launches
From the new O2 Joggler to the first online community for drag-queens, our team has launched hundreds of products and services.

But it’s all too easy to produce a launch event that falls flat, or to lose your key messages within all the glitz and glamour.

So how can you make sure that your launch goes off without a hitch? Of course you have to invite the right people, but it’s also about delivering your key messages and making sure that the location and activity of the event reinforces them. That, and making sure you have an experienced events team trained to deal with any last minute hiccups like the DJ not turning up.

Celebrity endorsement
Whether you are inviting a celebrity to a brand event or seeding them with your product, there is nothing more powerful than third-party endorsement from a well-known face. It can bring your brand to life, give it a personality in the public imagination and grab huge amounts of media attention.

But how do you go about picking a celebrity whose reputation matches the image of your brand?  And beware, once your brand is attached to a famous face – their reputation is your reputation. You’ll have to keep track of how your brand ambassadors are perceived in the media and be ready to handle any crises that may arise…

Stunts
Stunts can be a fantastic way to grab media attention on a shoestring. But all too often stunts fail to bring enough coverage, smother the real brand message and mean clients have to keep digging into their pockets as the costs escalate.  And of course, there’s the fact that your idea must be original and highly creative.

We’re never afraid to make an impact, but we are also driven by results. So we can help you decide if a stunt is right for your brand, ensure your idea will ‘work’ in the media and liaise with the press to deliver the cut-through you want.