Social networks
Don’t be scared by social networks, get excited about them! Delivering campaigns through social networks requires an in-depth knowledge of the tools available, the right partnerships, a good dash of creativity and a sense of adventure.

Since Skywrite ticks all those boxes, we’re quite the darlings of the social networking scene, building profiles and groups, placing products, seeding content, spreading virals…basically doing whatever it takes to get your message into the right hands.

Blogs
Is print dead? Well no, not by a long shot, but there’s no denying that blogging is well and truly past the early adopter stage and is now centre-stage, slap bang in the middle of mainstream communications. In fact the lines are becoming so blurred between ‘traditional media’ and some of the more established blogs that the term, ‘interactive journalism’, might be more apt. But that doesn’t roll off the tongue quite so easily, so let’s stick with blogging.

So here’s the rule: absolutely every communications campaign should have blogs as part of the media landscape.

Blog relations, monitoring, seeding and dialogue creation is not an ‘add-on’ with us, it’s a fundamental of our communications arsenal. We know this area inside out, so if you need a hand getting your own blog up, running and read, we can help with that too.

SEO
The Internet is a democracy, right?  Well, not exactly.  Good SEO (search engine optimisaton) sprinkles in the right words and phrases in the right places in your copy to point customers in the right direction.  Bad SEO might point your customers in your direction, but as they'll be faced with a lot of gobblydook when they land on your website, they'll click right back out of there too...

The right product or service coupled with a nice website might help boost your Google rankings, but let's not leave it to chance!