The challenge
Bragster asked us to create mass awareness and drive buzz around the re-launch of their site www.bragster.com.

What we did
We worked with the bragster.com team to create a stunt in their spirit of fun and anti-establishment and organised a member of the site to turn Trafalgar Square’s famous fountains into a giant bubble bath.  

We organised for a news agency photographer to cover the stunt and put the images into the hands of the photo desks of national and London papers and seeded online.  

We also set up interviews with the protagonist of the stunt with London and national newspapers the next day to add an additional news hook to the story.

What we got
The story was featured in a full page of the Evening Standard, front page of the London Lite, and a half-page in thelondonpaper and Metro.

Overall, the story was featured in 27 articles with an estimated reach of over 41 million people and an AVE of nearly £100,000.

Direct traffic from the UK rose by 50% for three days and has had a sustained increase of 30% over the direct traffic prior to this stunt.

See our work in action here