It’s rare that a PR campaign not only raises the profile of your business, but also helps to influence and shape the product directly. The Skywrite team really tapped into the media agenda with their witty Voice of Sat Nav campaign and moved quickly to help us sign a contract with Emma Clarke. Her new sat nav instructions are some of the most articulate we've ever recorded and have become a firm favourite of staff here. This campaign steamrolled from a great initial idea and that was fantastically executed by the team. It really did hit the key objective - helping to raising our profile in the national and consumer media.