Skywrite appointed to launch world's first online 3D casino

Barrière Interactive Gaming, the online subsidiary of French hotels & casinos brand Lucien Barrière, has appointed Skywrite to launch LeCroupier.com, the world’s first online 3D casino.  
 
An exact replica of Lucien Barrière’s bricks and mortar casino in Deauville, LeCroupier.com is the first online casino to use next-generation technologies found in video games. LeCroupier.com will entertain both novice and experienced gamers, allowing them to create avatars, look around the casino and experience the glamour and sophistication of Lucien Barrière’s land-based casinos.
 
Skywrite will be responsible for advising, implementing and co-ordinating the online and offline communications strategy for LeCroupier.com in the UK.
 
Skywrite MD, Emma Cohen, said of the appointment, “Our strategy is to tempt people with a more sophisticated casino experience by bringing to life all the glamour and elegance of a Lucien Barriere casino.”